Breeding Beauty: How United Selections Protects Innovation with 100% IPM
in Kenya. “Breeding is not fast work. Developing a single new variety can take up to seven years , involving repeated evaluation, re-evaluation, and selection [...] uncompromising attention to detail. From an agronomical perspective, it requires years of controlled selection, strict plant health management, and stable growing [...] a business perspective, it is a long-term investment, often taking seven years or more to develop a single viable variety where quality, consistency, and