Introducing our new product branding
After introducing our new corporate branding in January 2022, it's time for the next phase. Over the coming months, we will be introducing our new product branding and packaging. Starting with our beneficial insects and predatory mites, and followed by additional product ranges each month.
The new product branding is more than a refresh. We've developed a recognisable look-and-feel across the entire product portfolio. It reflects our connectivity with nature and the high quality of our products. The beautiful photography and use of green as our main colour bring our products to life. Even more importantly, our new product branding is designed with growers in mind. We are dedicated to helping growers support, protect and strengthen their crops with an integrated system of natural solutions. That's why we included several practical features to help simplify daily use of our products.
A range of supportive colours make each product easily recognisable. This can be helpful when sorting a delivery consisting of different products. And for customers who use multiple products at once, it will be easier to navigate the products and methods they need to use to achieve the best results in crop protection.
Barcodes have been added to all packaging, enabling scanning and traceability throughout the logistics chain. For example, the datamatrix 2D barcode identifies the specific batch of a product. A QR code helps navigate directly to the specific product webpage for full product information.
In addition to the existing product icons that demonstrate the required storage conditions, a recycling icon was added to the design. This icon shows how to safely recycle our packaging, supporting sustainable waste flows.
Inspired by Nature
Our mission is to work with nature and contribute to the health of people and planet. The new branding was developed to reflect our mission and values. The Koppert ‘K’ is designed to aim forward: we are always looking ahead for new sustainable solutions. In addition, the symmetry symbolises the equal importance of plant protection above and underground. The natural shapes and colours express our connection with nature. Our new branding shows our dedication and commitment in providing biological solutions to produce healthy food in the most sustainable manner.