Breeding Beauty: How United Selections Protects Innovation with 100% IPM
February 9, 2026
investment, often taking seven years or more to develop a single viable variety where quality, consistency, and risk management outweigh speed. It is within [...] breeding farm in Kenya. “Breeding is not fast work. Developing a single new variety can take up to seven years , involving repeated evaluation, re-evaluation [...] starts with clean material,” Fred explains. “If pests get in, you lose the variety before it even has a chance.” Why IPM Was Non-Negotiable When Fred joined